Copyright IGNITE Events Ltd | Ricoh Arena The most expensive mistake in live events is usually invisible on the quote. It is not the headline number. It is the missing line items that only show up when something goes wrong. I have seen it cost businesses well over one hundred thousand pounds in a single day. Here is what is hiding in most AV quotes, and how to spot it before you sign. The real mistake Most clients compare AV quotes like they are buying the same product. They